Is it too late to be retrospective?
Well we’re doing it anyways. It’s important to look back at what we’ve done to figure out where we’re going (those who don’t study history are doomed to repeat it). And while we didn’t realize it at the time, 2015 was a big one.
Here’s our top 9 of 2015 in no particular order.
1 – The Final year of PechaKucha Night
In February PechaKucha The Musical! brought three diverse musical acts and ten speakers to the stage to celebrate the local music industry in all its facets. Chin Injeti brought the house down and everyone to their feet to close out the night with a huge feel-good jam.
We closed the year with two events in two months. First in collaboration with the City of Vancouver in September to imagine “Our Green Future” and then in partnership with Emily Carr University of Art+Design in October to look at how the forces of creativity shape us.
And that was that! On to new things.
2 – Tides Canada rebrand
We feel like we’ve been through thick and thin with Tides Canada, so it was a moment of pride to see the launch of their new brand identity to represent their methods and values on a slick new website designed by Briteweb.
3 – The Modo Brand evolves into the 21st Century
Another longtime client we’re proud to be associated with. Three years after we created the Modo brand to put the carsharing co-operative on the map in Vancouver, they’ve expanded throughout the Metro region and into Victoria! We worked with their entire team to sharpen their brand to match their evolution and saw it break into the 21st century on a new website and app developed by our friends at Invoke.
4 – Citystudio
CityStudio revolutionizes city building by revolutionizing how we educate the next generation of city builders and citizens. We helped them define what they do (which isn’t easy when you’re charting new territory!) and designed a brand that represents connectivity between schools, city hall, our neighbourhoods and communities around the world.
5 – Fighting for social change with Pivot Legal Society and The Canadian Drug Policy Coalition
We supported two important social change organizations behind the scenes this year.
Pivot Legal Society uses the law to address the root causes of poverty and social exclusion. You may know them from landmark cases for sex workers’ rights (Canada v. Bedford) and homeless rights to public space (Drug War Survivors v City of Abbotsford). We were honoured to help them shape their core brand story to explain what they do, why they do it and who they do it in the simplest way possible.
For the Canadian Drug Policy Coalition, we helped define key messages and designed assets to help them fundraise in advance of an upcoming UN meeting to address the dangerous faults of our current system of drug prohibition.
6 – Odd Society Spirits continues to experiment
The inventive team at Odd Society Spirits released several new spirits this year that lived up to their mandate to experiment with local ingredients and traditional distilling methods.
We had a lot of fun designing the labels and writing copy for Mongrel, a whisky-like moonshine drink that isn’t aged in a barrel; East Van Aged Vodka, a whisky-like vodka that IS aged in a barrel; and Salal Gin, a west coast take on a British favourite — sloe gin.
7 – Me Too tackles the stigma against mental health for VGH
“Me Too.” Two simple words that can mean all the difference to someone with a mental health issue, which is one in five Canadians. We’ve all experienced something or know and love someone who has.
Which is why we are glad for the opportunity to work with the the VGH/UBC Hospital Foundation to name, brand and help promote the ‘Me Too Conversations’ event series to tackle mental health stigma through storytelling.
Register for the next event on Wednesday, January 13. Free admission.
8 – Starting a dance mob at the Social Purpose Real Estate Conference for Vancity
We conducted a ‘Future Laboratory’ at Building Opportunities: The Social Purpose Real Estate Conference to lead conference-goers through exercises and conversations to help define the movement to develop a more socially and environmentally real estate model. We also instigated a dance mob to demonstrate what movement building is all about.
9 – Core and The Finery
We expanded our services into the US with major work in Nashville. We completed the rebrand of Core Development for Mark Deutschmann and his team and moved on to brand a major multi-phase development, The Finery.
What’s up for 2016?
- We can’t wait to share what we’ve been cooking up with new clients like Metro Vancouver Regional Parks and the Vancouver International Film Festival — two organizations that define the culture and environment of our communities.
- Stay tuned for the launch of a new brand for a Whistler hotel.
- And we’re moving into a new office space! We remain within the three-block radius of Gastown (our comfort zone), but will be moving into a new space in the Garage on Water Street in February. Office-warming party to be announced.
Happy New Year!