“Innovative and inviting design is a must for Vancouver’s craft breweries and boutique distilleries”
It seems like a new craft brewery or distillery pops up in Vancouver every other day. And the thing is, they’re all great. Every single one of them.
So how do you stand out?
This article by Rebecca Keillor in the Vancouver Sun argues “Good design it seems — in bottles, labelling and tasting room interiors — is key to capturing craft drinkers.”
We’re proud to have our work for Odd Society Spirits profiled alongside the great work from Postmark Brewing with design by Burnkit and Brassneck Brewing with interior design from Simcic Uhrich Architects and branding by Post Projects.
Read an excerpt about Odd Society below….
“Standing out has been key to the success of East Vancouver’s Odd Society Spirits, general manager Miriam Karp says. Odd Spirits makes small-batch, individually crafted vodka, gin, whisky and creme de cassis, and the design of their tasting room attracted a photo shoot with Wallpaper Magazine some days after the distillery’s opening in autumn of last year.
“People walk in and they may not know anything about distilling or don’t really have a technical interest in distilling, but they’re always staring at this equipment,” Karp says. “They tell us that the space is warm but very beautiful. It’s not cold.”
Achieving this look and the unique branding and bottling of their spirits, each one embraced like an individual personality and presented as such, took the help of branding and design company Cause + Affect, best known for their PechaKucha Night series.
“There’s this kind of quirkiness that comes from the brand,” Cause+Affect creative director Steven Cox says. “So there’s a number of different oddities that you would find in the space from a stuffed pheasant or skulls on the wall or paintings — a bit of a collector’s shop where the owners could let their own personalities show through a little bit. It was trying not to be overly trendy or overly styled.”
Cox has an architectural background, and his wife and business partner Jane Cox started out as an interior designer. They say Odd Society’s product has lived up to the look they helped give it.
“To give you an example, the vodka is an incredibly unique product — it’s a vodka made from barley, which is almost unheard of,” Cox says. “Usually vodka is made from the cheapest stuff you can get your hands on corn or wheat or potato or whatever it is — and these guys have made this almost what’s called a single malt vodka, and so to support that we created a brand that was incredibly unique,” Cox says.