BikeshareBC

BikeshareBC

Project Description

Cause+Affect authored the brand, marketing and design strategy for BikeShare BC’s “made in Vancouver” bid to launch a public bike share system for Vancouver. Encompassing every brand touchpoint from the name and logo to the bikes, station helmet design and website, the strategy built upon the lessons learned from the most successful bike share systems in the world, but was adapted for Vancouver’s unique climate, geography and – most importantly – culture.

Photography: Grant Harder

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