Liberty Foods is a family-owned grocery store in the town of Fruitvale, BC. Its second-generation owners came to us to entice back locals who work and shop in nearby Trail.
We built the brand strategy and identity upon Liberty’s values of family and history, community and service. Through our work, they started to think differently about the shop they grew up with and added more local and organic options to their shelves, and installed a bakery and in-house chef. They now see more customers a day who spend more per basket.