Project Description

Building communities through sports.

Moresports is a community-driven, collaborative and inclusive approach to give ALL kids a chance to play. As a city-wide strategy, it allies with the School Board, Parks Board and communities to meet kids where they are and turn local youth into coaches and leaders.

One of Moresports guiding principles is to “include always” so they included us on their team! Together, we developed a new brand to tell more people about Moresports and what it stands for, working with Moresports kids and youth to design a brand identity that they’d be proud to wear on a t-shirt.

The new Moresports brand debuted at the 2016 annual Soccer Jam event with special guests, Daniel and Henrik Sedin of the Vancouver Canucks showing up to join the fun.