The Guardian was big. Not just as the tallest residential tower in Calgary, but in its impact on the market. Flooded with thousands of pre-registrations after an intensive marketing campaign, The Guardian opened an early release presentation centre to meet the demand. Multiple groups of campers braving the March night to be first in line brought the local media, causing a positive feedback loop of interest that made for a spectacular launch.
Presentation Centre photography: Grant Harder
Film production: Salazar / Watch the video