Initially a boutique hotel on the periphery of Vancouver’s Chinatown, The Keefer offered only four suites of over 2,400 square feet each to its discerning guests. To match this, the brand was exclusive and elusive, with a slim, secretive logo, warm blacks and photography that captured a mood without giving too much away. It was private and discreet, but as with all good things, those in the know knew The Keefer.
Marketing photography: Jeff Petry
Photo shoot art direction: Wendy Williams Watt