In a sea of uniform condo towers and bland branding, The Rolston presented something different. Following a strategy built on firm market and demographic research, The Rolston’s brand touched all mediums – from online, print and video marketing, to the interior design of the sales centre, to the unheard of offer of two rival unit plans for each suite. The Rolston wasn’t afraid to be different in its architecture or brand and the result was an extremely positive sales launch.
Photography: Michael Boland
Film production: Andre Pinces