Profile: About

Cause+Affect cultivates magnetic organizations and stewards the communities that form around them.

About Us

We're a strategic consultancy for organizations trying to do better. Our methodology helps founders and leaders clarify who their organization genuinely is, then build the conditions where aligned people are naturally drawn closer. The result is clearer positioning, faster decisions, stronger culture and relationships that last.

After more than two decades and hundreds of projects, we've learned that your brand isn't what you declare, but what others recognize and choose. The strength of an organization isn't measured by what you say about yourself, but by who says it with you. Your employees, customers, partners and community.

The Company You Keep.


Our Leadership

Jane Cox

Co-Founder, Principal

Jane Cox is a seasoned brand and engagement strategist renowned for her expertise in developing and fortifying organizational brands and initiatives, elevating their visibility, significance, and impact among diverse stakeholders. Her dedication to social good, community, culture, and placemaking has earned her recognition as a "Canadian Catalyst" and an exceptional leader by The Globe and Mail. 

Connect with Jane Cox on LinkedIn Opens Jane Cox's LinkedIn profile in a new tab.

Steve Cox

Co-Founder, Principal

Steven is an accomplished Creative Director with a passion for empowering companies to achieve greater impact and unlock growth potential. Beginning his career as an Architect, his professional journey consistently mirrors his fervor for design, sustainability, and community, with a consistent emphasis on placemaking.

Connect with Steve Cox on LinkedIn Opens Steve Cox's LinkedIn profile in a new tab.

Jordyn Taylor-Robins

Design Director

With an innate passion for social impact and a deep appreciation for the beauty of nature, Jordyn effortlessly infuses her designs with a sense of purpose and vitality. Her big picture thinking and love for vibrant palettes converge to create designs that not only captivate the eye but also convey messages of positive change.

Connect with Jordyn Taylor-Robins on LinkedIn Opens Jordyn Taylor-Robins's LinkedIn profile in a new tab.

Our Team

Aligned with purpose

Our diverse portfolio of clients and projects has built our reputation for top-tier work and we’re supported by a select group of experts and partners who are all motivated by the same passion for creativity to drive positive change.

Our culture is built on our shared values, guiding who we work with, who we support and our strategic decision-making.

Our Values

Depth Over Breadth

We go deep with aligned clients rather than shallow with everyone. Impact requires sustained relationships and those take time and mutual investment.

Mission Before Craft

We refuse to spend client money on design that serves our portfolio instead of their purpose. Beautiful work should advance mission, not replace it.

Co-Creation, Not Prescription

We build solutions with clients, not for them. We facilitate discovery rather than deliver answers. The wisdom is already in the room.

Hard Truths, Kindly Delivered

We say what needs to be said, even when it's uncomfortable. Hard truths require earned trust, so we build relationships that can handle them.