Profile: Purpose

We help new organizations succeed and established companies do better. 
We bring out the best in ourselves, when we bring out the best in others. 

Over nearly two decades at Cause+Affect, we've undergone purposeful shifts. In our first decade, we made sustainability irresistible, replacing guilt with desire. The following decade added humanity, bridging gaps and uplifting the underserved. Our curiousity and optimism, guiding us project by project, has been our compass.


Approaching our third decade, we're focused on transformative innovations for society: inclusive housing, empathetic mental health programs, regenerative food systems, and equal-opportunity financial landscapes. Challenges persist, but our commitment is unwavering. Choosing us means selecting a partner on a shared journey toward a better future.


Let's work together to define your cause and boldly affect what's next.

Our Recent Insights

Values and Desires

are two core forces that influence all of us. These elements, though separate, create magic when they unite within a brand. This convergence defines our target and its pursuit sets us apart from others in the impact sector. Values form our moral compass, propelling us towards a better world with principles like fairness and stewardship. Yes, these attributes can sway members of your community, but if you don’t tap into someone’s Desires, you miss out on igniting their passion and unleashing what moves them. Likewise, catering only to Desires might initially captivate an audience, but it eventually lacks the deeper sense of purpose that sustains loyalty. When both Values and Desires are combined, possibilities are boundless. That's our sweet spot.

Niche

is just another word for "targeted", "specific" or "exact". We invest effort in pinpointing the target market for each project, be it a corporate brand or a consumer product. Our approach involves tailoring our work to resonate with that specific demographic, and meticulous research enhances our confidence in crafting design and messaging. From our perspective, the real risk lies in producing uninspiring work that attempts to please everyone but excites no one. We prefer to captivate the audience that matters, even if it means others may cringe. Rather than diluting our impact, we embrace the power of resonating deeply with those who find our work truly compelling. If its "niche", than so be it.