Despite operating in communities of all sizes across British Columbia, many community foundations' collective impact remains largely under appreciated. As a sector leader, Vancouver Foundation wanted to shine a light on this vital network and approached Cause+Affect with a mission to help tell their story of impact.
Our team developed a concise, compelling 2-minute video that serves as an educational tool while inspiring viewers to connect with their local community foundation. Rather than focusing on Vancouver Foundation specifically, we created a narrative that celebrated the entire ecosystem of community foundations throughout BC.
Our approach focused on crafting a jargon-free narrative that clearly defined community foundations, distinguished them from private foundations, and showcased their province-wide presence. The script highlighted the power of collective local giving while celebrating BC's geographic diversity, from coastal communities to northern towns of all sizes.
By positioning community foundations as accessible vehicles for collective impact rather than institutions requiring wealth to participate, the video helps break down barriers to engagement. This collaborative approach reflects the very spirit of community foundations themselves: working together to create lasting positive change.
