Helping Youth Thrive

Client:
Aunt Leah's
Date:
2023
Sector:
  • Nonprofit
Services:
  • Brand,
  • Naming,
  • Strategy

When there's no place that's home, there's Aunt Leah's

Aunt Leah’s and Aunt Leah’s Properties are sister organizations dedicated to solving the challenges faced by youth and young mothers transitioning from the foster care system in BC. While Aunt Leah’s offers an array of support programs, Aunt Leah’s Properties exclusively concentrates on nurturing and expanding a portfolio of housing solutions.

Cause+Affect proudly led the rebrand of these two organizations, providing each with their own distinct aesthetic, built from a common vision and shared purpose.

What began as Aunt Leah's Place is now simply Aunt Leah's. So much more than a place, it provides youth with trust, empathy and an array of support services.

Supporting Aunt Leah's are a small collection of social enterprises. These sub-brands proudly display the Aunt Leah's brand while adding some diversity and personality to these important ventures. 

Aunt Leah’s Properties is committed to nurturing and expanding a diversity of affordable housing choices, tailor-made for new mothers and young people navigating their way out of the foster care system.

The brand expands further on the work for Aunt Leah's delivering a corporate and sophisticated personality.