Aunt Leah's branded banner and balloon displayed at an outdoor event

Helping Youth Thrive

Client:
Aunt Leah's
Date:
2023
Sector:
  • Nonprofit
Services:
  • Brand,
  • Naming,
  • Strategy

When there's no place that's home, there's Aunt Leah's

Aunt Leah's magenta poster propped against a wall reading "Every step of the way"

Aunt Leah’s and Aunt Leah’s Properties are sister organizations dedicated to solving the challenges faced by youth and young mothers transitioning from the foster care system in BC. While Aunt Leah’s offers an array of support programs, Aunt Leah’s Properties exclusively concentrates on nurturing and expanding a portfolio of housing solutions.

Cause+Affect proudly led the rebrand of these two organizations, providing each with their own distinct aesthetic, built from a common vision and shared purpose.

What began as Aunt Leah's Place is now simply Aunt Leah's. So much more than a place, it provides youth with trust, empathy and an array of support services.

Aunt Leah's branded postcard with a photo and heart graphic
Social media mockup with repeating text pattern reading "The opportunity to shine"
Hands holding a printed Aunt Leah's brochure outdoors
Hand holding a tablet displaying colorful Aunt Leah's social media graphics
Colorful social media graphic grid featuring people and Aunt Leah's branded messaging
Aunt Leah's Trees and Aunt Leah's Thrift sub-brand logos stacked on a green and maroon background
Person carrying a pink Aunt Leah's Thrift branded shopping bag

Supporting Aunt Leah's are a small collection of social enterprises. These sub-brands proudly display the Aunt Leah's brand while adding some diversity and personality to these important ventures. 

Collage of Aunt Leah's sub-brand logos and printed materials in various colors
Smartphone displaying the Aunt Leah's Properties website on a wooden surface

Aunt Leah’s Properties is committed to nurturing and expanding a diversity of affordable housing choices, tailor-made for new mothers and young people navigating their way out of the foster care system.

The brand expands further on the work for Aunt Leah's delivering a corporate and sophisticated personality.

Aunt Leah's Properties brochure spread showing housing photography and green branding