Old Soul, New Spirit
Over the years, we've fostered a strong partnership with the Gastown Business Improvement Society (GBIS), collaborating on various projects focused on neighborhood vision, brand identity, communications, and community engagement.
GBIS collaborates with its members to ensure the neighborhood's prosperity. Our involvement included organizing visioning and brand strategy sessions with community stakeholders, essential for defining core values and brand attributes. These sessions laid the groundwork for marketing initiatives and public space development, preserving Gastown's unique character.
Recently, we revitalized the Gastown brand and communication channels to showcase the neighborhood's distinctive offerings. This included introducing the tagline "Old Soul. New Spirit.," along with an updated identity and a set of marketing assets and guidelines for the in-house team.
