Vancouverism

Client:
Trevor Boddy
Date:
2010
Sector:
  • Placemaking
Services:
  • Brand,
  • Environmental,
  • Events

Travelling exhibition of Vancouver Architects and their high-density, high-amenity urban planning projects.

Our city has first become a verb, and now, an ideology for an urbanism of building density, public amenity, and social equity. Not Asia, not Europe, and not even North America, but a new kind of city with elements of all of these, and more – a hybrid demanding demanding to be taken on its own terms. Vancouverism is advancing on "Manhattanism" as city-building's maximum setting for this emerging era of scarce energy and diminished resources.

In 2008, Cause+Affect was selected to design the brand and exhibition for the international travelling exhibition called Vancouverism. The exhibition was curated by Trevor Boddy and featured the work of leading Vancouver Architects. 

The exhibition launched as a feature of the London Festival of Architecture, exhibition at Canada House throughout the festival. Following this triumphant beginning, the exhibition travelled to Paris to show at the Canadian Cultural Centre, and finally returned to Vancouver to exhibit during the 2010 Olympic Winter Games in the atrium space of the then-newly completed Woodwards development.

Our work included the brand identity, and communication materials right through to the graphic language and exhibition design. The design was organized around "Canadian" plywood display panels, sized to the maximum for international shipping. Each panel simply leaned against the gallery wall. A nod to our patriotic humility. On return to Vancouver, the exhibition was redesigned for the Woodward's atrium fixing the panels to a floating model display plinth.

This is no demure Canadian exhibition. This is architecture as performance art.

The Guardian