The hard truth motivates action
A robust new logo identity has emerged as a crucial asset for the Society's future brand, setting the right tone and leading to the highest donations on record.
Collaborating closely with the Society's marketing team, Cause+Affect spearheaded a fresh creative direction for the annual holiday giving campaign. The primary focus was on capturing authentic stories from the community, and the campaign's photography effectively conveyed the diverse range of emotions associated with how Alzheimer's impacts us all.
Using environmental advertising enhances a brand's connection with its target audience, creating a memorable experience. Placing ads strategically in public spaces reaches the audience in their everyday environments—where they live, work, and play—serving as a constant reminder of the Society's purpose and maintaining an impactful community presence.
The hard truth
A compelling logo identity must embody simplicity, memorability, and easy recognizability, aligning seamlessly with the Society's values, mission, and goals. The logo's design evokes emotions consistent with the Society's brand and mission, emphasizing sentiments like compassion, hope, and inspiration. With the aim of enhancing brand recognition and fostering donor engagement, the new logo stands poised to serve as a perennial asset in the ongoing growth of the Society.
The photography's art direction prioritized a respectful experience for participants, making it the central focus of the design. Emphasizing authentic moments and keeping design elements simple, including the campaign brand color, allowed the photography to shine.
The Society was ready to take our annual fundraising efforts to the next level and we engaged Cause+Affect to help us get there. Jane and her team delivered bold creativity, compelling messaging and inspiring design which in turn reinvigorated existing donors and generated awareness with new ones. 83% of users were new to our campaign website. The team also helped build the Society’s internal capacity to better track and analyze important metrics which is value we can build upon
Cathryn France, Chief Development Office - Alzheimer’s Society of B.C.
