The refreshed BC Housing logo shown in white on a dark navy background, the new provincial crown agency identity created by Cause+Affect.

Provincial Crown Agency Rebrand

Client:
BC Housing
Date:
2015
Sector:
  • Government
Services:
  • Brand,
  • Strategy

A developer/manager of non-market housing grows up to become so much more.

Over decades, BC Housing has evolved into a complex organization. Not just the manager of buildings, but now an advocate, policy influencer, facilitator, financier, and developer.

A green BC Housing branded graphic presenting the organization's mission statement about delivering affordable housing across British Columbia, brand work by Cause+Affect.

BC Housing came to Cause+Affect for a "re-brand" but we soon realized that internal alignment was crucial before any focus on external engagement would be possible.

The organization was witnessing significant cultural change and internal conflict that coincided with its evolving business model, operations and corporate structure.

While we did deliver a new identity and overall look and feel for the organization, more importantly, we worked tirelessly to help improve internal alignment, values clarity and pride in the organization’s role and impact in delivering affordable housing.

BC Housing team members at an internal alignment workshop reviewing a mission, vision and values worksheet, part of the brand strategy engagement led by Cause+Affect.
A BC Housing brand specimen showing logo variations, the green colour palette and Source Sans typography, part of the identity system by Cause+Affect.
A BC Housing brand architecture diagram showing the master brand and its colour-coded sub-brands, part of the identity system designed by Cause+Affect.
Spreads from the BC Housing brand guidelines book laid out at an angle, showing the new brand standards developed by Cause+Affect.
A hand holding a smartphone displaying the redesigned BC Housing mobile website, part of the digital brand experience created by Cause+Affect.
A mockup of BC Housing branded letterhead and stationery, part of the applied identity system designed by Cause+Affect.
A BC Housing tri-fold brochure featuring photography and the green brand identity, print collateral designed by Cause+Affect.
A canvas BC Housing tote bag with the logo and green colour blocking, branded merchandise from the identity system by Cause+Affect.
A white BC Housing service van with vehicle branding, part of the applied fleet identity designed by Cause+Affect.

Cause+Affect guided our organization through a complete re-brand. Their value was witnessed in their thoughtful and diligent staff engagement process resulting in not only a new public identity but an authentic brand foundation that everyone could believe in.

Shayne Ramsay, Former CEO

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