The Brightside logo overlaid on a photo of colorful residential apartment buildings.

Affordable Housing

Client:
Brightside Community Homes
Date:
2017
Sector:
  • Placemaking
Services:
  • Brand,
  • Naming,
  • Strategy

For over 65 years the Housing Foundation of British Columbia (HFBC) was one of the province’s largest non-profit housing societies.

Having served senior citizens in Vancouver for years, HFBC managed 27 buildings and 945 units with assets totaling nearly $250 million. Faced with the current housing market crisis, the organization reconsidered its future. We guided HFBC through a rebrand, transforming it into Brightside—a socially-driven developer prioritizing existing residents and contributing to the housing infrastructure required for our future.

Closed purple Brightside brand book cover with a wavy line graphic, shown next to an open contents page.
Brightside brand book pages showing "Vision" and "Brand Essence" sections with a house icon graphic and a photo of an older man gardening.
Brightside brand book pages showing "Our Logo" usage guidelines with logo variations and a colour palette spread.
Elderly residents enjoying an outdoor community gathering with festive red balloons.

Housing is a Right

The rebrand stemmed from Brightside's dedication to housing as a fundamental human right, recognizing that addressing any other human challenge is contingent upon having proper shelter.

The Brightside logo, a bold letter "B" mark with the wordmark, on a transparent background.

The Brightside logo embodies boldness and confidence while maintaining a warm, friendly, and inviting feel—capturing the essence of the brand. The vibrant and energetic color palette reflects the communities Brightside represents.

Branded stationery mockup with letterhead featuring a signature, alongside a purple business card with a wavy line graphic.
An older couple gardening together in a backyard with colorful decorative flags.

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