Homes for sale. For less.
Real estate branding often relies on polished imagery and aspirational lifestyles, showcasing beautiful people in beautiful places. For Fairstart, we took a different path, intentionally breaking away from this pattern to focus on a deeper, more pressing issue: housing affordability. Our goal was to highlight aspiring homeowners' struggles rather than perpetuating the luxury narratives common in the industry.
Illustration style
One of the most unique aspects of the Fairstart brand is our use of illustration and animation as storytelling tools, inspired by editorial cartoons that provide a sharp cultural commentary.
Storytelling complex problems
This approach allows us to visually represent the challenges of affordability in an accessible and empathetic way, offering a fresh alternative to the polished, feature-heavy imagery of traditional real estate marketing.
A mission we believe in
We chose to center real challenges and real opportunities, aligning our visual identity and communications with the mission of making homeownership more accessible.
Cause+Affect were given a completely unrealistic timeline and impact expectations and they delivered. The brand work was nothing that I expected but somehow feels like it was meant to be. They have made the topic of housing affordability interesting and engaging. That's saying something.
Rob Bancroft, CEO
