Colourful FUEL conference badge icons representing design, sustainability, health and technology on a purple background, the vibrant event identity created by Cause+Affect.

FUEL - YVR Conference

Client:
Cause+Affect
Date:
201-2015
Sector:
  • Arts & Culture
Services:
  • Brand,
  • Naming,
  • Strategy,
  • Environmental,
  • Events

We initiated FUEL: The Future of Urbanity, the Environment, and our Lifestyles as a platform to showcase, discuss, and actualize ideas related to the social, environmental, and technological shifts of our time. It serves as a meeting point for leaders, entrepreneurs, creators, and engaged citizens to come together, fostering the reimagining of the future at the intersection of ideas and action.

Black and white photo of a packed auditorium at the FUEL conference in Vancouver, where global leaders gathered, an event brand created by Cause+Affect.

The FUEL Report

Over 400 global and local leaders and changemakers convened at FUEL's inaugural event in 2014 to envision the future at the crossroads of Design, Sustainability, Health, and Technology. Access our report on the proceedings for more details. Download our report on the proceedings.

The FUEL conference logo, a green droplet-shaped badge with the FUEL wordmark in white, the primary brand mark designed by Cause+Affect.

FUEL for thought

As we do for our clients, we pushed the FUEL brand to its limits. The identity is characterized by brightness, vibrancy, and colorfulness, mirroring the optimism, fun, and solutions-oriented approach evident at FUEL events. This distinct visual identity sets FUEL apart from other more conventional "sage on the stage" conferences.

A grid of custom FUEL conference icons in red and orange, part of the playful visual identity system designed by Cause+Affect.
FUEL conference presentation slide designs shown on a purple background, illustrating the branded keynote templates created by Cause+Affect.
An orange FUEL conference brochure spread displayed on a purple background, part of the print collateral designed by Cause+Affect.
FUEL conference printed program pages with an orange cover shown on a purple background, part of the event print materials designed by Cause+Affect.
Two orange FUEL conference posters headlined 'The Future of Urbanity, the Environment and our Lifestyles', promotional artwork designed by Cause+Affect.

FUEL for action

Conceived as a social venture, FUEL's success is gauged by its capacity to empower our community in translating ideas into action and sparking a cultural transformation in our city. The impact of the conversations and connections made during FUEL resonates to this day.

A green FUEL logo sign displayed at the conference venue, part of the event branding and signage created by Cause+Affect.
An attendee reading a bright yellow FUEL conference schedule board for Day 1, part of the event wayfinding and signage designed by Cause+Affect.
A conference volunteer wearing a white FUEL branded t-shirt with a green graphic, part of the event merchandise and identity created by Cause+Affect.
A large purple FUEL conference banner mounted on a Vancouver building facade promoting 'The Future of Urbanity, the Environment and our Lifestyles', out-of-home advertising designed by Cause+Affect.

An ongoing conversation

FUEL transcends being just an event; it embodies an idea, a call to action. Although there are no current schedules, we retain the brand and the concept for potential future initiatives.

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