Revitalizing a cultural legacy
The Vancouver International Film Festival, a cultural institution in our city for 35 years and one of the largest film festivals in North America, recognized the necessity to adapt to evolving audience interests. To mark VIFF's 35th anniversary, a corporate restructure, a revamped system for content organization and distribution, and a new festival brand and communications identity were developed to broaden the scope of the event.
A cinematic identity
The new logo skillfully carves the VIFF acronym from a solid mass, eliminating unnecessary details to create a word mark with a tangible, process-driven feel. This design reflects the robust cultural presence of VIFF in Vancouver and symbolizes the constructive and destructive processes involved in creating screen art. The color palette, featuring yellow, mint, blue, and black, communicates the intensity and vibrancy of the culture within the organization, the city of Vancouver, and the artistic fields.
A passion for storytelling
Driven by their passion for storytelling, VIFF unveiled their new brand through a captivating motion video and a comprehensive transformation of their website, social platforms, signage, posters, brochures, t-shirts, and more.
Cause+Affect worked alongside VIFF for over a year on the re-structuring of our organization and the corresponding new brand and communications. Their design skills are obvious but it was their ability to serve the diversity of stakeholders that proved the most valuable to our organization.
Jacqueline Dupuis, Executive Director
