A person viewing illuminated poster lightboxes advertising The Polygon Gallery, with the "POLYGON" name spread across the display panels.

Launch of an icon

Client:
The Polygon Gallery
Sector:
  • Arts & Culture
Services:
  • Strategy,
  • Events

Unique architecture becomes the source of inspiration for launch.

The Polygon Gallery is dedicated to pushing the boundaries of photography and media art, aiming to create engaging experiences with the world's most compelling artists and foster conversations that confront our past, present, and ourselves.

A grid of colorful Polygon Gallery poster designs arranged at an angle, each using a different color palette and the distinctive POLYGON typography.
Hand-drawn concept sketches of triangular polygon shapes in red, black, blue and green, exploring logo ideas for The Polygon Gallery.

When tasked with developing marketing and communication materials for the launch of this remarkable institution, we leveraged the timeless architecture designed by Patkau Architects to craft something unforgettable. Our celebration focused on the clean lines, interplay of light and space, and boundless creativity defining the gallery's design. Our objective was not only to inform but also to leave a lasting impression on all who encountered our work. 

An angled collage of Polygon Gallery landscape poster designs in orange, green, black and blue, each featuring the POLYGON wordmark and architectural photography.
Three tall standing pull-up banners for The Polygon Gallery in white, black with copper, and black with silver, each with an angular line-pattern graphic.

We believe that art transcends mediums, and we were excited to utilize this extraordinary architecture to help narrate The Polygon Gallery's exceptional story. In the end, a simple silhouette graphic was developed to maintain a humble and sophisticated launch philosophy. 

An open black Polygon Gallery membership booklet with white text, a crowd photograph, and "The Polygon" branding.
A black Polygon Gallery membership mailer unfolding to reveal a wide dusk photograph of the gallery building exterior with people gathered outside.
Three Polygon Gallery grand opening posters side by side, including "The Polygon Now Open" designs with the angular graphic and architectural photography.

Cause+Affect worked with us for the launch of the Gallery. We have continued to work with Jane as she recommended our venue and directed a vision for one of the largest events our Gallery has hosted to date. The event was successful and the client extremely happy. Most recently Jane invited us to participate as a partner for a campaign called 'In Our Hearts’ that her team was producing for Vancouver Foundation to align with their Community Response Fund’s expansion to support the arts and culture community. We look forward to continuing to develop opportunities to work together.

Jessica Bouchard, Associate Director