Repositioning a natural lifestyle to include healing without spirituality.
Cause+Affect did a complete rebuild of the Integrative brand to create an outward expression of their stellar reputation and healing philosophy. This repositioned Integrative to access the growing market of young professionals who are focused on a natural lifestyle, but are turned off by the cliche imagery and unscientific messaging of other alternative healing brands.
Modern practices of ageless healing philosophies
Beginning with the modern redesign of the endless knot, the new brand counter-balances the ageless traditions and modern methods at play in Integrative's holistic healing philosophies.
A new conversation with a new generation
The new brand has allowed a dialogue to develop with a younger demographic around prevention and healthy lifestyles, while communicating the significant medical experience, training and leadership of Integrative's founders.
