Building communities through sports.
Moresports adopts a community-driven and inclusive strategy to ensure every child has the opportunity to participate in sports, irrespective of their family's time and resource constraints often associated with traditional sports clubs. Through collaboration with the School Board, Parks Board, and local neighborhoods, Moresports reaches out to children in their communities, empowering them to become leaders through various courses and sports programs.
Together, we collaborated on developing a brand that pays homage to their grassroots origins in neighborhoods while also symbolizing the strength and unity of their city-wide organization. Above all, the brand was designed to be enjoyable for the kids involved.
It's about the kids
We collaborated with the children and youth of Moresports to create a brand identity that they would take pride in displaying on a t-shirt. Drawing inspiration from their favorite brands in video games, comic books, and toys, blended with the timeless aesthetic of classic sports logos, we worked together to craft a vibrant and playful identity. The result is a youthful design highlighted by bold greens, oranges, and purples that exudes a sense of pride.
