Cause+Affect deployed our full range of services to create this iconic brand.
We envisioned Odd Society as a welcome home for eccentricity and experimentation that embraces our individual and collective oddities. Each new "spirit" becomes a unique character in the Odd Society, adding new personality and life to the conversation.
This concept felt right right at home with the people behind the brand and what they hoped to do in their little craft distillery in East Vancouver.
The Odd Society custom-designed distillery and tasting room found its home in a converted motorcycle garage in East Vancouver, a living representation of the Odd Society brand.
Brand embodiment
The spirits of Odd Society form an eccentric cast of characters. Each unique product has its own unique name, label and story – from the subtle and discrete Wallflower to the raw and untamed Mongrel.
