Vancouver Foundation's research highlighted social isolation is a key challenge for the people of BC.
6,500+ attendees and conversations
850,000 online connections
4,369 people used the toolkits
In celebration of their 75th anniversary, we produced On the Table, a province-wide activation to gather people together. This initiative had a dual purpose: to showcase the foundation's values and create a platform for actively engaging with the people across BC to bring community issues to light.
In collaboration with multiple stakeholders, Cause+Affect developed an engagement strategy that inspired people to come together and share topics that would be documented by the Foundation to gain insight into what was top of mind for British Columbians. The event encouraged people throughout the province to form new connections and have meaningful conversations.
We delivered a comprehensive turnkey package: strategy, brand development, marketing, website creation, social media management, filming, PR, and advertising. The successful launch evolved into an evolving three-year event.
Through On the Table, we’ve created a catalyst and platform for people across the province to connect within their own communities.
Kevin McCort, President & CEO, Vancouver Foundation
A deliberate and thoughtful alignment with Vancouver Foundation's own brand was implemented to ensure the platform's neutrality for any organization or individual to engage with. The brand's key attributes of being "inspirational, casual, and fun" were emphasized to capture public attention and interest.
The brand was crafted to authentically convey British Columbia's cultural identity by enabling community contributions to the content through their expressions of food and topic choices.
We asked Cause+Affect to help us develop a plan for our organization’s 75th anniversary because we wanted Vancouver Foundation to engage with our community in innovative ways, and build meaningful relationships with new stakeholders. Jane and her team integrated seamlessly with ours. From day one, they helped us to clarify our objectives, and to better communicate to diverse interests across a multitude of platforms. Our 75th strategic platform is already proving itself as a catalyst for aligning our staff and board — while positioning us to do more than ever before to increase our relevance among diverse community stakeholders throughout BC.
Glenn Ewald, Director of Communications, Vancouver Foundation
