Interior of a modern timber-framed building with an angled wooden roof structure, large floor-to-ceiling windows, and polished hardwood flooring, with the word "Equilibrium" overlaid.

Sustainable construction innovation brand

Client:
Equilibrium Structural Engineers
Sector:
Services:
  • Brand,
  • Strategy

Equilibrium is a global authority on mass timber construction.

Interior view of angled timber structural beams inside a building, with large windows and natural daylight coming through.

Engineering a brand

Cause+Affect was brought aboard to better communicate their expertise and vision for innovative building design to help them garner the recognition they deserve and engage larger clients and projects.

Equilibrium brand style guide showing the logo, a gray and yellow color palette, and typography specimens with the alphabet and tagline.
Equilibrium branded stationery set including a letterhead, business cards, and envelopes featuring the logo in gray and yellow.

Their new brand – including identity, website and communication assets – was developed to challenge the industry norm (just like they do) and illustrate the expertise, confidence and creativity that has elevated Equilibrium to industry leadership and global renown.

Equilibrium brand brochure with a yellow cover and open spreads showing photos, headlines and the tagline "Meet the new Equilibrium."
Three Equilibrium website project pages shown side by side, each featuring an architectural photo with descriptive text.
The Equilibrium responsive website displayed across three tablet devices, including a page with an architectural interior photo of timber beams.
A modern multi-story building with a timber and glass facade illuminated at dusk, beside a city street with light trails from passing traffic.

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