Vancouver Foundation works to create healthy, vibrant, equitable and inclusive communities
We've been working alongside Vancouver Foundation's internal communication and marketing team for many years and part of that work is to support their team by creating bi-monthly digital campaigns that bring their work to life in ways that engage diverse audiences.
Creating an engaging vision statement
Vancouver Foundation is always striving to find new and better ways to support communities across BC. In recent years their focus has shifted as they navigate a changing world marked by unforeseen challenges and systemic issues.
This campaign highlighted their renewed vision statement to define better where they want to go.
"Our new vision is to create healthy, vibrant, equitable, and inclusive communities across BC."
Inviting diverse audiences to see themselves in the vision
This campaign seeks to illustrate the organization's direction and invite donors and community shapers to see themselves as part of this journey.
Animated custom illustrations creating engaging digital assets
Each custom Illustration evokes the spirit of each vision, brought to life by a slight touch of movement.
Building unique brand assets for longevity
With the creation of a custom set of illustrated characters, Vancouver Foundation has a unique brand asset that can evolve to respond to new strategic and cultural statements.
