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Fairware is full of change makers who are serious about sustainability.
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We helped Fairware re-position its business beyond that of an online store for sustainable and ethical promotional products, to an agency of sustainability and marketing experts.
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Brand Guardians
Our strategy profiled Fairware as brand guardians – experts who help leading changemakers (like MEC, Vancity, AVEDA, Nature's Path and Hootsuite) connect with their audience with sustainable custom-branded products that reflect their values.
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Cause+Affect’s process was intuitive and enlightening – it helped us unpack the elements of our business that make us unique and keep us passionate.
Sarah White, Co-Founder of Fairware
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A new identity
We designed a brand aesthetic that communicated Fairware's expertise, creativity and fun-loving nature with a new logotype and supporting mark, colour palette, photo style treatment and updated messaging.
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The substantive take away for our team is a clear articulation of what we do, why we do it and why our prospects and customers should call us first. It felt like the crew at Cause+Affect were able to distill our essence in a way we never could.
Denise Taschereau, Co-Founder of Fairware
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