Fairware is full of change makers who are serious about sustainability.
We helped Fairware re-position its business beyond that of an online store for sustainable and ethical promotional products, to an agency of sustainability and marketing experts.
Brand Guardians
Our strategy profiled Fairware as brand guardians – experts who help leading changemakers (like MEC, Vancity, AVEDA, Nature's Path and Hootsuite) connect with their audience with sustainable custom-branded products that reflect their values.
Cause+Affect’s process was intuitive and enlightening – it helped us unpack the elements of our business that make us unique and keep us passionate.
Sarah White, Co-Founder of Fairware
A new identity
We designed a brand aesthetic that communicated Fairware's expertise, creativity and fun-loving nature with a new logotype and supporting mark, colour palette, photo style treatment and updated messaging.
The substantive take away for our team is a clear articulation of what we do, why we do it and why our prospects and customers should call us first. It felt like the crew at Cause+Affect were able to distill our essence in a way we never could.
Denise Taschereau, Co-Founder of Fairware
