Green triangular Spring logo graphic on a header banner

Canada's leading impact activator

Client:
Spring
Date:
2023
Sector:
  • For Profit, For Good
Services:
  • Brand

Where founders and investors come together for impact

Spring, a global network dedicated to fostering a sustainable, healthy, and equitable world, collaborated with Cause+Affect to revitalize its brand for an upcoming expansion. The project aimed to achieve several goals: creating an authentic, contemporary, and self-assured brand to stand out in a competitive market, developing a new brand system to clarify its diverse offerings and accommodate future growth, and articulating and visualizing the Spring ethos through a suite of marketing templates for multiple purposes.

Collage of Spring marketing graphics including social posts and brand imagery
Smartphone displaying the Spring app social feed interface
Person carrying a branded Spring tote bag outdoors

Sub-brand System

We designed a sub-brand system to bring clarity to Spring's diverse business streams. This system captures the serious essence of their purpose-driven investment arm and infuses a collaborative vibe into their community platform.

Spring sub-brand wordmark logos shown side by side
Spring branded business cards and stationery arranged together

Internal Alignment

We tackled marketing challenges by boosting inbound leads through comprehensive brand guidelines for internal teams. This included clear directions for messaging and visually engaging design templates.

Grid of pages from the Spring brand guidelines book showing colors and layouts

Rooted in Values

The brand persona we crafted for this passionate and sincere entrepreneurial team was genuinely fueled by their shared ethos and commitment to living by their values. We orchestrated brand values exercises for the entire staff, ensuring that every voice contributed to a collective understanding of the brand journey.


Spring team members collaborating together at a table during a brand values workshop
Laptop displaying the Spring website homepage on an orange background
Mockups of colorful Spring branded social media post templates
Green Spring branded brochure and printed materials laid out flat

Cause+Affect has been a transformative force for Spring, infusing vitality into our global brand dedicated to sustainable impact. Their work in revitalizing our brand system brilliantly clarified our diverse business streams, merging purpose-driven essence with strategy. Jane and Jordyn's commitment to engaging our team in the brand journey, facilitated through workshops, training, and comprehensive brand guidelines, ensures our impactful brand design remains consistent. Their commendable commitment to refining our values shapes a brand persona that authentically mirrors our entrepreneurial team. With their expertise, we are confidently navigating a competitive market, poised for future growth.

Keith Ippel, Co-leading Spring Impact Capital, Spring Activator, and Spring Investing Collective

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