Ittatsoo Bay is a collection of off-grid development opportunities on the west coast of Vancouver Island.
Cause+Affect was asked to translate the raw beauty and potential of this place into a brand that would stand for sustainability, adventure and living in touch with nature.
The Ittatsoo Bay brand
The logo uses negative space to trace out the shape of the bay while the jagged cuts into the wordmark evoke the hills that rise up behind it. Rich photography, bold colours, evocative writing and detailed maps give you the sense of poring over a family album or treasure map.
Showing, not selling
The idea behind every brand and communication touchpoint was to place you within the coastal rainforest looking off the western edge of Vancouver Island. Rarely did we overtly try to sell the land; instead we asked the pioneer in all of us to consider the possibilities and ask “If you could do anything, what would you do?”
Ittatsoo Bay: the motion picture
But even the best images and most beautiful photos and most descriptive copy can’t quite capture the feeling of being there. So we wrote and directed a short film to present a potential life at Ittatsoo Bay. This place is not for the faint of heart. It’s a place that requires a bit of vision and a touch of the pioneer spirit.
