Independent business/ BC economy

Client:
Loco BC
Date:
2012
Sector:
  • Nonprofit
Services:
  • Brand,
  • Strategy,
  • Environmental

A brand identity that highlights the economic and community advantages of independent businesses.

Armed with a brand by Cause+Affect, LOCO has swiftly catalyzed the buy local and sustainability movement in Vancouver, attracting over 140 of the businesses that define our city – many of them clients of ours.

The ‘Own Your Own’ B2B+B2C campaign was instrumental in this membership drive and encouraged consumers to support a local, vibrant and sustainable economy.

The love of local

Sometimes it's the simplest ideas that communicate the most meaning.

A growing community

LOCO continues to build and evolve their brand today with membership events aimed at strengthening community and support among local, values-aligned businesses.