Brand and Interiors for one of Vancouver's most interesting developments.
Following a strategy built on firm market and demographic research, The Rolston’s brand touched all mediums – from online, print and video marketing, to the interior design of the sales centre and the unheard of offer of two rival unit plans for each suite. The Rolston wasn’t afraid to be different in its architecture or brand and the result was an extremely positive sales launch.
Setting the standards
As a brand, The Rolston set the bar for many marketing campaigns that followed in Western Canada, including the use of a freestanding presentation centre, innovative custom video and photography, and an enhanced interactive relationship with buyers.
